In a constantly shifting job market, finding a strategic approach to professional networking is more important than ever before. Though historically, networking has primarily been viewed as a means to be better positioned to advance in our own careers, we’re able to find more lasting meaning through networking when we consider it as a way to build better professional relationships. After all, it allows us the opportunity to share knowledge, experience, and insight with others– all things that were probably gifted to us by someone else in our network at some point.

In exploring the unique relationship-building opportunities we have through professional networking, we’re excited to dive into the differences between two common strategies: the bagel and croissant approaches.

Let’s say you’re at a work conference that is chock-full of networking opportunities. All around the room, you see groups of people standing shoulder to shoulder in closed-off huddles, effectively keeping the conversation (and opportunity for greater connection) between those already present.

However, in one group, you see an individual begin to open up to the rest of the room, making room for others, and overall, a more inclusive networking circle. That’s what we like to call the croissant approach, a strategy that encourages us to be more open, authentic, and inviting in professional networking contexts.

The bagel approach prevents others from coming into the circle

To clarify, NPR characterizes the bagel approach to networking as “tight clusters of people who gather in seemingly impenetrable circles at networking events, who seem to already know each other and don't want to let newcomers in”. While it may seem to be the less intimidating take on professional networking, the bagel approach prevents all opportunities to welcome new individuals to the conversation and, in turn, broaden networks.

Instead, it’s important that more industry professionals adopt the “croissant-like attitude,” or a general spirit of openness, generosity, and authenticity. 

The croissant approach allows for individuals to broaden their networks from a place of openness

So, how can we integrate the croissant approach into our networking efforts to ultimately give (and receive) more?

• Keep in touch with your network in genuine and creative ways

  While it can be hard to keep the connection going after the conference or networking event, consider how you can continually support others by sharing their work on social media or even volunteering your time and effort to their organization. These small efforts go a long way and encourage others to give just as generously amongst their own networks.

• Don’t be afraid to show your value in big and small ways

  Giving back to your network may be the name of the game here, but that doesn’t mean that you only have to share things of immense value. Perhaps it’s as small as an innovative workflow that you read about last week, or even a piece of advice pertaining to a shared personal interest. Whatever it is that you share, those in your network will enjoy any opportunity where they get to deepen their professional connection with you.

• Be open to networking, wherever it happens

  NPR advises that if you’re looking to expand your professional circle, give some thought as to what kind of connection you’re looking for before entering a setting where you might meet lots of new people. With this kind of mindset, you’ll begin to spot networking opportunities all around you, regardless of whether they’re inherently work-related.

A strong network can not only take you where you want to go in your career, but it will also teach you plenty about personal and professional growth along the way. Especially when you have your sights set on relationship-building, approaching networking with inclusivity and authenticity in mind can overall transform your ability to connect with others.

Of course, excelling in the realm of networking all begins with effective communication and attuned emotional intelligence skills. With the help of powerful resources like Activate, our premier professional development program for workplace leaders, managers are reimagining how they can give more through their networking efforts. Picking up again in Spring 2023, Leadology’s next Activate cohort will help managers engage in purposeful conversations and toolkits for leadership that can empower them to approach professional networking with confidence and enthusiasm.

Ready to connect more deeply with other professionals than ever before? Schedule a call with us to learn more about how Activate is granting leaders the skills they need to forge supportive networks.